About us

Our Vision

It started with a dream; that all children go to school feeling equal, confident and ready to create their own future. 


We know that lacking a proper school uniform and other basic school essentials, can distract from a child’s schooling and even affect a child’s health. 


We aim to level the playing field and support self confidence in young people because we value their wellbeing and the huge potential they hold.

Boys at School
School Supply

Our Mission

Packed with Smiles was founded in 2018 in pursuit of our vision for children and we are making ripples in the water, one parcel at a time.


Supporting families through times of financial hardship and difficulty, to ensure their children have everything they might need to fully participate in school, is at the heart of what we do. 


We offer our parcels through local schools and other family focused organisations, partnering with the staff who are best placed to identify the greatest and most genuine needs in our community. Providing everything that a child might need from winter coats, full school uniforms, PE kits and shoes right through to socks, tights, water bottles and rucksacks.

Our Values

We run on L.O.V.E! We rely on our local community, the people that surround us, the partnerships we form and the impact we have.

We live for optimism, for happiness, in hope for change and positivity in everything we do. 

We have a vision for the future, to be innovative, to enhance creativity and awareness of our charity.

And we believe in equality – because everyone matters.

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Pile Of Books

Meet the team

Anna – Co-founder & Trustee, Secretary

After supporting Elle with her charitable project in 2015, setting up Packed with Smiles was a natural evolution, drawing on Anna’s previous volunteering with other local crisis services.

In professional life, Anna has worked in the Financial Services industry for sixteen years, delivering large projects, currently as the Head of Strategy and Transformation for a London-based wealth manager. The collaborative nature of this work lends itself perfectly to leading on school partnerships for Packed with Smiles alongside Scott.

Anna loves finding new ways to support our partner schools, and as a self-confessed softie, would bottle hugs and add them to the parcels if she could! Family, friends, music and books are Anna’s favourite things.